About Us

Who we are and What we do?

RIGHT SHIFT is an emerging and fast growing digital marketing agency that seamlessly brings together strategy, technology, and content to create exceptional customer experiences on every digital touch points that enable Chinese consumers to learn about the brand and influence consumers to convert. We specialize in digital marketing of social platforms in China and define integrated digital campaigns from online to offline to reach your potential audience.

Our Capabilities

We help you navigate the cutting edge digital landscape to reach, acquire, engage and retain your customers.

Social Media

Don’t know how to reach Chinese audience via social network? You are now in good hands! We operate the weibo/weChat accounts to utilize social channel…

Media Distribution

Your easy access for your brand and content gets distributed to the KOLs in digital press media, weChat, weibo, RED or Douyin(tiktok) locally in China.…

Define your Brand

The rapidly developing market and mobile internet enables the brand to acquire conversion and sales in the quickest way. A well-built branding brings trust and…

Affiliate Marketing

Pioneered the affiliate industry and driven by a team of industry experts. In the affiliate team, we think of ourselves as relationship facilitators, helping hundreds…

Contact Us

With years’ of experience in digital strategy, technology and marketing, we helps your business exporting globally or importing locally. Please get in touch so we can work out how best…

Talk to us

Meet with our Team

We are fortunate to have some of the most diverse and experienced people leading the charge in our business. From fresh, dynamic entrepreneurs, to established consultants and globally recognized digital experts

digital transformation

Jenny Jiang

Co-founder & Chief Strategist

As the co-founder and chief strategist of RIGHT SHIFT boosts 15+ years digital marketing experience, she used to lead the digital team in APD and TBWA served multiple brands in…

Ciel Lu

Digital Account Manager

Positive and open-minded with a strong sense of responsibility on work; Over five years working experience in advertisement sector for both conventional and digital advertising;

I-Ching Lai

Digital Strategic Planner

I help online influences identify their strengths & partner with the brands that align perfectly with their audience. I also help brands think strategically about ways to work with online…

social media planner

Lillian Lee

Social Media Planner

Social media strategist, speaker, blogger.  I can help you leverage the power of social media and online marketing to generate more fans, leads, customers and sales for your business.


  • Right shift is a true expert who is keen in local social medias especially on weibo and wechat platform! Thanks for helping to build and bring up our social network account and the juicy content is just driving our fans  crazy!

    - Bellamy’s Organic

Client Partners